NowFloats is a dynamic young start-up founded in 2012 with its HQ in Hyderabad and 30 branch offices across India with over 900 people. NowFloats is funded by Mumbai Angels, Blume Ventures, Omidyar Network, Iron Pillar and IIFL.
Our flagship product, Boost, enables small & medium businesses to control their online presence resulting in increased online discovery & sales. The easy to use app gives them the power to create and manage their own stunning websites. No coders needed. No designers required and as easy as WhatsApp.
NowFloats has a base offering for any business and deep commerce-enabled products for spas and salons, food and beverages, manufacturing, hospitality, education, & healthcare. NowFloats Values are defined by ‘Self-Driven’ individuals with ‘Respect for One and All’ who ‘Keep their Word’.
• Trust: Customers buy our digital subscription worth $300 or Rs. 21,000 per annum to Indian merchants - all paid in cash, all up front.
• Scale: Served over 40,000 paid merchants till date with ~1,000 being added every month.
• Behaviors: Created a habit for the Indian merchant: 60% of merchants create new content every month.
• Renewals: 70% of merchants renew their subscription every year.
• Market-Share: Monthly 15 Million local searches (estimated 5% of India’s local traffic) lands on NowFloats web pages.
• Engagement: Strong B2B engagement engine called RIA which drives personalized engagement with merchants having cataloged 574K unique product SKUs on the platform.
• World's First Full-Stack Serverless Platform (www.getkitsune.com): 10+ large enterprises have moved to serverless using kitsune directly, over the last 12 months.