12/02 Naveta
Lead talent acquisition at wishfin

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Wishfin - Visual Artist/Graphic Designer (1-4 yrs)

Gurgaon/Gurugram Job Code: 410880

Role : Visual Artist & Graphic Designer

Job Description :

Candidate must demonstrate :

- Quality experience in Visual Design & UI Design

- VD of Websites & Landing Pages

- App VD

- Style Guides

- Experience in designing creatives across digital media avenues :

1. Display ads (Web-banners, innovations, posters, in-app ads, etc)

2. Emailers

3. Social Media (Creatives for social media posts, gifs, viral content)

4. Infographics

5. Web UI, Microsite Design, Landing Pages

6. Graphic design for app interfaces (preferable, not mandatory)

- Understanding/experience of :

1. Basic animation

2. Illustration

3. Photography, image processing/manipulation

- A good understanding of design language and design consistency

- Should have the ability to define style-guides to templatize his/her design output (following existing templates and creating new ones)

- A clear understanding of various aspects of visual communication :

1. Visual Hierarchy

2. Typography

3. Colour theory

4. Aesthetic ratios (eg, golden ratio)

5. Usability and Visual Emphasis, basics of UX

- A creative flair and an ability to produce new ideas and design concepts, give design inputs

- Understanding of Indian aesthetic preferences, along with a strong international design sense - finesse in execution, attention to detail

- Ability to calibrate visual communication according to the medium and the taste of the specific target audience

- Proficiency in a variety of graphic design software such as Photoshop, CorelDraw, Illustrator

Responsibilities :

Work with the Product Design Team :


- To create website design themes develop detailed style-guides,


- Help establish new design language; create and curate iconography

- Design web-pages & landing pages for mobile & desktop

- Collaborate with the UI Developer to execute the same

Visual Design for Apps :

- Help improve usability and optimise existing designs

- Maintain design consistency and deliver consumer-grade aesthetics

Work with the marketing team :

- Design creatives for - Display Ads, Social Media campaigns, Mailers

- Microsites, contest pages, landing pages

- Help in creating, replicating branding elements, corporate identity, logos

- Visualization support, storyboards

- Visual asset support for creating presentations, deck

Help the Content team :

- Find and modify images, photographs for blogs and articles

- Create visuals, charts, illustrations and infographics to go with articles, blog-posts and other content

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